In my introductory Blog post this semester, I wrote that I was taking this course because I was concerned with the future of “open-minded” thinkers. Alinsky says “even a phrase such as being open-minded becomes just a verbalism” (166). The pragmatic radical would probably avoid recycling ideological catch-phrases like this. Although I didn’t explain the “outside the box” ideology thoroughly, what I meant by this was something along the lines of a subheading called A free and open mind, and political relativity (79).
Del Gandio says “rhetoric is the creation of reality,” noting that people “materialize through immaterial means.” In other words, intangible ideas affect our physical environments, and through rhetoric an idea comes into existence. Alinsky identifies words like altruistic (I impulsively use this word) as having been created by “Madison Avenue public relation companies” to promote “American fairy tales.” Although Alinsky never uses the word propaganda he is certainly implying the applied construction myths. Alinsky goes on to say “believing in people is not just a romantic myth.” (106) To some degree the phrase open mindedness is one of these cultural myths that are used to categorize one’s self.
Alinsky’s book seems to be more of a manual for the seasoned organizer, some kind of glorified revolutionary, whereas Del Gandio writes for a less reputable, but no less significant organizer in the contemporary age of decentralized activism. Reading both books has been informative and inspiring.